Jim Cameron's Avatar is set for a holiday-weekend opening, and already his detractors are sharpening their knives. Costing $380 million to make and market (on a production budget of $230 million), Avatar, which is Cameron's first feature since Titanic, is among the most expensive films ever made. Employing an innovative camera system allowing the director to "fly" a virtual camera through a computer-generated world, much of the action is depicted using CGI and the motion-capture technology which allowed Peter Jackson to render Gollum based upon Andy Serkis' performance on a green-screen stage in his Lord of the Rings trilogy. It is estimated that the film will have to do $217 million domestically to recoup its costs (by comparison, Titanic did $600 million domestically, and $1.84 billion worldwide). Shot in 3-D, part of what is riding on its success or failure is the extent to which audiences will pay a premium price to sit through a 3D feature.
Whether Avatar ultimately proves to be DeMille's Birth of a Nation, on the one hand, or Cimino's Heavens Gate, on the other, I doubt that the CGI motion-capture technology will make a heavy inroad as against live-action sequences for all but unique character parts.
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